Put People First. Not Features.
I help teams stuck in feature churn, buried in data, or under pressure to “add AI” figure out what customers need, what to build next, and how to get it shipped.




Benefits
Why teams call me
For 15+ years, I’ve worked with teams facing messy data, shifting roadmaps, and high-stakes product decisions. I bring enough structure to make the tradeoffs explicit, keep customers in the room, and help the team move.
FAQ
Frequently Asked Questions
Practical answers on scope, timing, fractional leadership, and how I work.
What kinds of outcomes have you delivered before?
Examples:
Shipped a GPT-powered classifier in 30 days
Cut iteration cycles from days to hours
Launched MVPs in under 90 days
Automated image reviews so ops could process 90K+ files in days
The details vary, but each started with a concrete bottleneck and ended with something the team could use or act on.
What outcomes can we expect in the first 30 days?
The first 30 days depend on the problem:
A roadmap reset may end with explicit priorities and non-goals.
A prototype engagement may end with a test in real users’ hands.
Before the work starts, we’ll agree on the decision or artifact the first month needs to produce.
Do you work with AI products?
Yes. I start with the workflow and the decision AI is supposed to improve. Then I test it on representative data and design the human review, fallback, and escalation points around it.
What’s the first step if we want to work together?
Book a 25-minute Clarity Call. We’ll talk through the problem, what is blocked, and what a useful next step would look like. If I am not the right fit, I’ll say so.














