Put People First. Not Features.

I help teams stuck in feature churn, buried in data, or under pressure to “add AI” figure out what customers need, what to build next, and how to get it shipped.

Trusted by:

Trusted by:

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Valentina
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Don

Don took what started as a fuzzy scope and turned it into decisions we could actually stand behind — a roadmap we could execute.

Laura Taylor

ARInsights

Don took what started as a fuzzy scope and turned it into decisions we could actually stand behind — a roadmap we could execute.

Laura Taylor

ARInsights

Don took what started as a fuzzy scope and turned it into decisions we could actually stand behind — a roadmap we could execute.

Laura Taylor

ARInsights

When the scope is fuzzy, start there.

In one 25-minute call, we’ll identify the biggest blocker and the next decision that will move the work forward.

When the scope is fuzzy, start there.

In one 25-minute call, we’ll identify the biggest blocker and the next decision that will move the work forward.

When the scope is fuzzy, start there.

In one 25-minute call, we’ll identify the biggest blocker and the next decision that will move the work forward.

Testimonials

What’s it like to work together?

The work is different each time. The pattern is consistent: make the problem concrete, test the risky parts, and give the team a path it can execute.

Testimonials

What’s it like to work together?

The work is different each time. The pattern is consistent: make the problem concrete, test the risky parts, and give the team a path it can execute.

Testimonials

What’s it like to work together?

The work is different each time. The pattern is consistent: make the problem concrete, test the risky parts, and give the team a path it can execute.

Benefits

Why teams call me

For 15+ years, I’ve worked with teams facing messy data, shifting roadmaps, and high-stakes product decisions. I bring enough structure to make the tradeoffs explicit, keep customers in the room, and help the team move.

FAQ

Frequently Asked Questions

Practical answers on scope, timing, fractional leadership, and how I work.

What kinds of outcomes have you delivered before?

Examples:

  • Shipped a GPT-powered classifier in 30 days

  • Cut iteration cycles from days to hours

  • Launched MVPs in under 90 days

  • Automated image reviews so ops could process 90K+ files in days

The details vary, but each started with a concrete bottleneck and ended with something the team could use or act on.

What outcomes can we expect in the first 30 days?

The first 30 days depend on the problem:

  • A roadmap reset may end with explicit priorities and non-goals.

  • A prototype engagement may end with a test in real users’ hands.

  • Before the work starts, we’ll agree on the decision or artifact the first month needs to produce.


Do you work with AI products?

Yes. I start with the workflow and the decision AI is supposed to improve. Then I test it on representative data and design the human review, fallback, and escalation points around it.

What’s the first step if we want to work together?

Book a 25-minute Clarity Call. We’ll talk through the problem, what is blocked, and what a useful next step would look like. If I am not the right fit, I’ll say so.

Know what needs to happen next.

Bring the fuzzy scope, stalled decision, or AI question. We’ll work out the next useful step.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Know what needs to happen next.

Bring the fuzzy scope, stalled decision, or AI question. We’ll work out the next useful step.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Know what needs to happen next.

Bring the fuzzy scope, stalled decision, or AI question. We’ll work out the next useful step.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.